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Elements of Business Plan
Cover Page: Include name of the company, address, phone and fax numbers and chief executive’s name.
Table of Contents: Include sections of plan and corresponding page numbers.
Executive Summary: Articulation of business or product idea (two to three pages) capturing the conclusions of all the other sections of the business plan.
Short and Long-Term Objectives: A description of what you see the business achieving in the first year and in the subsequent three to five years.
Market Analysis: Industry profile describing the industry, potential customers and direct/indirect competition.
Production Cost Analysis: Detailed cost estimates needed to get the business started or product created, including equipment and facility costs.
Marketing Plan: Define and quantify the company’s target market, specify product/service benefits that differentiate it from the competition, including media tools, budget and media promotion calendar.
Organizational Plan: Include details about the individuals who make up the management team including backgrounds, qualifications, job descriptions and who will do what and when Financial Plan: Include start-up budget, operations budget and projections for three years.
Capitalization Plan: Include detailed information on company ownership, loans made to the corporation including rates and terms, the amount of capital needed and how it would be utilized and terms for investment.
For more information, e-mail Danette Richards or call 431-8652.
Table of Contents: Include sections of plan and corresponding page numbers.
Executive Summary: Articulation of business or product idea (two to three pages) capturing the conclusions of all the other sections of the business plan.
Short and Long-Term Objectives: A description of what you see the business achieving in the first year and in the subsequent three to five years.
Market Analysis: Industry profile describing the industry, potential customers and direct/indirect competition.
Production Cost Analysis: Detailed cost estimates needed to get the business started or product created, including equipment and facility costs.
Marketing Plan: Define and quantify the company’s target market, specify product/service benefits that differentiate it from the competition, including media tools, budget and media promotion calendar.
Organizational Plan: Include details about the individuals who make up the management team including backgrounds, qualifications, job descriptions and who will do what and when Financial Plan: Include start-up budget, operations budget and projections for three years.
Capitalization Plan: Include detailed information on company ownership, loans made to the corporation including rates and terms, the amount of capital needed and how it would be utilized and terms for investment.
For more information, e-mail Danette Richards or call 431-8652.
