Demographics
This report details size and make-up of major age groupings in the local labor market area population. For site location analysis, two indicators are of special significance; age 10 -17 is an indicator of area growth, and age 18-49 is prime employment population.
Population Growth 1990 2000 2008* 2013**
City of Mobile 196,278 198,915 192,724 188,334
Mobile County 378,643 399,843 404,698 406,426
Baldwin County  98,280 140,415 177,077 201,270
Mobile Bay Area 476,923 540,250 581,775 607,696

Sources:  1.  1980, 1990, 2000: Bureau of the Census  
2.  Decision Data Resources2008 (*estimated - **projected)

Population of the Mobile MSA


Sources: 1. 1980, 1990, 2000: Bureau of the Census
2. Decision Data Resources 08-06

2008*Age Distribution


Total Population 554,930

Source:  Decision Data Resources 2008 / Mobile Bay Area * Estimate

2008% by Race Distribution

Source:  Decision Data Resources 2008 / Mobile Bay Area

Other Significant Indicators

2008 Population %
Age 0 -19 (School Age Population) 28.0%
Age 20+ (Labor Force Population) 72.0%
Female Population 51.4%
Male Population 48.6%

Source:  Decision Data Resources 2008 / Mobile Bay Area * estimate

Education Levels

Persons 25 Years of Age and Over

Years of School Completed  %
College, 4 years or more 23.7%
College, 1 - 3 years 25.2%
High school, 4 years 30.8%
High school, 1 - 3 years 14.9%
Less than 9th grade 5.4%

Source:  Decision Data Resources 2008 / Mobile Bay Area

Per Capita income data

Source:  Decision Data Resources 2008

Median Household Income Data

Source:  Decision Data Resources 2008

Effective Buying Income

% of Households by Effective Buying Income City of Mobile Mobile County Baldwin County *CSA
$20,000 - $34,999 24.9% 24.7% 24.2% 24.7%
$35,000 - $49,999 17.2% 18.6% 20.8% 19.3%
$50,000 and over 25.2% 27.3% 34.6% 29.3%

Source: Sales & Marketing Management, Survey of Buying Power 2007 - Current as of 12-08

*CSA – Mobile-Daphne-Fairhope, Al Combined Statistical Area